Smart companies now include internet marketing – also known as online marketing or web marketing – as a major component of their sales marketing strategies. That’s because, more and more, consumers are looking at the web to research, discuss and buy. So it’s no surprise organisations are looking to increase online business as an exciting way to grow profits. The Schaefer Group can help you develop an internet marketing strategy that effectively combines both the creative and technical aspects of the internet.
Websites
A well constructed well written website backed by thorough key word research and search engine optimisation (SEO) is a must for companies in any industry. The Schaefer Group has a professional team of web builders, web researchers and web copywriters to provide you with a superior Google friendly website that will attract quality traffic to your business.
Google Ranking
Unless you have a strategy to attract traffic to your website, the chances of ranking in Google (or any other search engine) are low, and that’s where Search Engine Optimisation comes in. Achieving a high ranking or at least ranking on the first page of a Google Search or Yahoo Search takes thorough research, dedication and skill. The Schaefer Group has a team of web site professionals who can conduct key word research, search engine optimisation (SEO) and SEO Copywriting to ensure that you are provided every opportunity to achieve a Google ranking that will attract quality traffic to your site.
Email Marketing
Millions of companies around the world now use email marketing to communicate with their audience. Email marketing enhances the company/client relationship encouraging customer loyalty and repeat business. Whether you are looking for new customers or purely want to communicate new products and services to your existing clients email marketing is an effective way to keep in touch. Why not talk to The Schaefer Group about how we can help develop your email marketing strategy today.
Social Media
Social Media provides endless opportunities for companies to interact with their existing and prospective consumers. Compared to traditional media, Social media is a relatively simple, low cost way for organisations to “socialise” with their audience using internet and web-based technologies like blogs, Twitter, Facebook, LinkedIn and so much more. The Schaefer Group can help you navigate the world of social media and develop the right strategy for you.
Blogs
More than ever today’s consumers want to be informed about a product or service before they buy. And there’s no better way to impart knowledge and information about them than with your own blog (short for weblog). A blog gives you the opportunity to build a wealth of information on a particular topic that affects your existing and prospective customers. This way your blog can assist and educate your audience rather than bombard them with a “hard sell” message. An authoritative blog will also be looked upon favourably by Google and may help your web rankings. Why not talk to The Schaefer Group about how you can get blogging!
