Marketing Communications enables your business to connect with existing and prospective customers. When your clients need your product or service you want to be uppermost in their minds and that’s where regular communication ensures they will always think of you first. Whether you’re planning a direct marketing campaign, email marketing strategy, direct mail project or regular newsletters The Schaefer Group has the expertise to help.
Direct Marketing
Direct Marketing (or Direct Mail) is a popular method of communicating with clients by directly targeting individuals, so it’s imperative that your Direct Marketing campaign cuts through. Relevant images, clever copy and imaginative concepts will engage your target market and prompt them to contact you. The Schaefer Group’s creative and strategic teams have the expertise to make your direct marketing campaign really stand out. Have a look at our examples on this page.
Email Marketing
With millions of people using email to communicate it makes sense to include email marketing in your overall marketing communications. It’s an immediate and convenient way to talk to your clients and increase sales. The Schaefer Group can help develop an email marketing strategy to suit your business.
Newsletters
A regular newsletter to customers is the ideal way to deliver a variety of marketing messages in an interesting and engaging way. A newsletter is the perfect opportunity for your company to promote goods and services, communicate specials deals, profile your staff and impart relevant information to your customers. The Schaefer Group can develop your company newsletter from design through to copy and printing. To see how a newsletter can improve your business, view our client examples to your right.
SMS Campaign
The ubiquitous mobile phone provides yet another vehicle to communicate with customers using SMS or (Short Message Service). With SMS you are assured a captive audience and delivery of an immediate message. Why not talk to The Schaefer Group about developing your company’s SMS campaign today.
Public Relations
It’s no secret that public relations is a cost effective way to deliver your message to both existing and prospective customers. That’s why a strategic public relations campaign is essential. The Schaefer Group can develop an effective public relations program that will reach the right media contacts to achieve invaluable publicity for your product or service.
View some examples of public relations items we have compiled for our clients:
Does your brand have a consistent look and feel across all elements of your marketing material including logo, brochures and stationery? Does it truly reflect your organisation’s key messages and position in the market? The Schaefer Group has the expertise to help take your brand to your audience.
Click on the logos to your right to see brand packages we have compiled.
Logo
A strong, eye catching logo will reflect your company’s image and create brand recognition for your product or service. The Schaefer Group’s experienced and talented graphic designers can develop a logo that combines high quality design and creativity to produce a logo that truly conveys your key messages and philosophies.
Brochures
In an age of electronic communication a tactile representation of your company remains an important part of your marketing collateral. The Schaefer Group’s team of talented creative personnel including copywriters and graphic designers can develop a brochure that combines quality images with well written, structured information that you can be confident will convey your products and services in the best light.
Stationery
A consistent look and feel across all your company stationery conveys a professional and coherent image to your clients. The Schaefer Group can take care of all your stationery development from design, production and printing.
Merchandise
Merchandising gives you just another opportunity to increase exposure and engage your audience. The Schaefer Group can assist you with all your merchandising needs including premiums, uniforms, promotional products, corporate gifts and so much more.
Signage
Good quality signage is vital when it comes to promoting your organisation’s image. The Schaefer Group can assist you with all your signage needs as well as give advice on placement, dimensions, structure and manufacture. Whether you need static or illuminated signage, off site or on site, A-Frames, external or internal posters or signage for vehicles the Schaefer Group facilitate design, artwork and more.
